Linq’s Transformative Journey: From Digital Business Cards to AI Messaging Solutions
In today’s fast-paced tech landscape, sometimes you may have a revolutionary idea right under your nose—waiting for the market to reveal its potential. Birmingham, Alabama-based Linq is a prime example of this phenomenon. Originally launched as a digital business card and lead capture tool for sales teams, the startup has recently pivoted its focus, tapping into an emerging demand for seamless communication between businesses and customers.
Last year, Linq reshaped its business model to bridge the gap between traditional SMS and more modern messaging platforms like iMessage and RCS. While Apple’s Messages for Business and Twilio have made significant strides in customer communication, Linq’s innovative approach allows businesses to send messages that appear not just professional but authentically personal—marked by the coveted blue bubble of iMessage, rather than sterile gray branding.
The company, founded by former Shipt executives, listened to feedback from its clients and launched an API in February 2025. This service allows businesses to interact with their customers using iMessage’s capabilities—group chats, emojis, and even voice notes—leading to a substantial surge in annual recurring revenue in a mere eight months.
However, Linq did not stop there. As the AI wave began to rise with applications such as an AI assistant called Poke, Linq recognized an opportunity to expand its offerings further. The interest in AI integration within messaging platforms has increased dramatically, and the company is now positioned to cater to these new demands by enabling companies to provide chatbots and AI services through popular messaging apps.
"We still love our sales customers, but do we build on what we have, or transform into a hub for this burgeoning AI market?" mused CEO Elliott Potter. By addressing what many consumers face—app fatigue—Linq’s technology allows users to engage with intelligent AI assistants without the need for additional applications.
With a customer base expanding by 132% in just a quarter and the facilitation of over 30 million messages each month, Linq’s growth is noteworthy. This surge prompted the startup to raise $20 million in Series A funding, earmarked for further technological development and team expansion.
While the outlook appears bright, it’s important to consider the sustainability of building on another company’s platform. As Potter notes, "Our goal extends beyond messaging; we aspire to create a comprehensive conversational tech ecosystem, reaching customers on platforms like Slack, WhatsApp, and more."
In a sense, Linq’s journey echoes biblical principles of growth and stewardship. As taught in Luke 16:10, "Whoever can be trusted with very little can also be trusted with much." Linq’s thoughtful pivots and responsiveness to market demands showcase an earnest endeavor to foster effective communication, mirroring the authentic connections Jesus encouraged in His teachings.
Linq’s story is a reminder of the power of thoughtful adaptation and the importance of fostering genuine relationships, be it in business or our personal lives. As you reflect on this journey, consider how you can seek out authentic connections within your own endeavors. Are you open to transforming your approach based on what you learn from those around you?
Let this serve as an invitation to explore how genuine communication can lead to not only business success but also deeper, meaningful interactions in all areas of life.
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