The CW Expands Sports Portfolio with PBA Telecasts
In an exciting development for sports enthusiasts, The CW has announced a two-year agreement to air 10 telecasts of the Professional Bowlers Association (PBA), beginning in 2026. This adds momentum to The CW’s growing sports portfolio, which already includes a diverse range of programming, from college football to motorsports.
A New Home for Bowling
The announcement was made public through a tweet from the PBA Tour, declaring, “Starting in 2026, The CW will be the new home for 10 PBA Tour telecasts—part of a consistent Sunday broadcast schedule reaching millions of households nationwide.” This marks a significant shift for the league, which has seen success under previous networks. Notably, Fox Sports has been the PBA’s primary partner since 2018, illustrating bowling’s unexpected but robust presence in the sports broadcasting sphere.
The Power of Community
While bowling may seem niche, its proven track record on television highlights an essential principle found in the biblical context: the value of community and connecting with people. Just as The CW aims to reach millions of viewers, communities thrive when they come together, unified in shared interests. In Matthew 18:20, it is stated, "For where two or three gather in my name, there am I with them." This verse encapsulates the spirit of community engagement, reminding us that our collective experiences can foster connection and mutual support.
Strategic Vision
The CW’s approach—acquiring lower-tier properties while securing key events from niche sports—demonstrates strategic foresight in a rapidly changing broadcasting landscape. As traditional cable subscriptions decline, free-to-air networks like The CW offer a valuable platform for often-overlooked sports, ensuring they remain accessible to the public. With approximately 40% of its programming now devoted to live sports, the network’s vision is clear: create a broad, inclusive platform for diverse sports offerings.
An Encouraging Future
In this evolving sports landscape, The CW’s commitment to bowling and other niche sports can be seen as a model of embracing diversity and inclusion, reflecting the teaching of Jesus: to engage all communities and bring people together for a greater purpose.
As we look forward to these new telecasts, let this be a reminder to engage with our communities, not just through shared interests but also through support and connection.
Reflect on the broader lesson here: what can we do to foster community spirit in our own lives? As The CW embraces its role in connecting people through sports, may we also find ways to bring connection and unity into our own circles.
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