Two Young Women from Kerala Pioneer Voice AI Startup in Technological Frontier

Kochi: In an age where technology is reshaping industries, two women from Kochi, Kerala, are taking the initiative to harness the transformative power of artificial intelligence (AI). Neethu Mariam Joy and Nikkitha Shanker have embarked on an entrepreneurial journey with their startup, SuperBryn, aiming to create a robust AI infrastructure that enhances productivity and accessibility in various sectors.

Meeting during their entrepreneurial pursuits, the duo brings a wealth of experience to the table. Neethu’s academic accolades include a PhD from IIT-Madras, while Nikkitha has already successfully launched an e-commerce startup. Together, they’re poised to make significant strides in the deep-tech ecosystem of India.

SuperBryn’s primary focus is to simplify the development of voice AI agents through automated workflows. With over 800 million internet users in India, predominantly favoring voice interactions over text, Neethu highlights the immense potential, stating, “We want to be that single Voice AI layer that is going to enable developers to launch such applications quickly to the Indian market.”

Nikkitha echoes this vision, recognizing the role AI can play in bridging linguistic barriers, especially for the elderly who may struggle with conventional e-commerce platforms. “AI applications can bridge the gap to a great extent,” she explains, shedding light on how technology can cater to India’s linguistic diversity.

However, the road has not been without challenges. Both entrepreneurs shared their frustrations during the intricate development process of their voice AI models. “We were stuck and frustrated,” Nikkitha shared, describing their struggle with third-party integrations and real-time model mixing. Such challenges only strengthened their resolve to create a localized solution for the Indian market.

Bootstrapped last year, SuperBryn is a testament to perseverance and ingenuity. Their upcoming product, which focuses on the health sector, is set to launch within two months, with aspirations of democratizing voice AI applications throughout India.

Reflecting on their journey, Neethu and Nikkitha embody the biblical principle of resilience and service, echoing the teaching of Jesus to serve others with love and intention. As stated in Galatians 6:9, “And let us not grow weary of doing good, for in due season we will reap, if we do not give up.”

This verse resonates with their mission to empower the diverse populace of India through technology designed with accessibility in mind. Their story invites us all to engage with the world around us and consider how our unique skills can lead to meaningful change, much like Neethu and Nikkitha.

As we think about their journey, let us reflect on the spiritual lesson that every challenge we face can mold us into better instruments of service. In every endeavor, whether it be technological or otherwise, we have a chance to uplift others and build a more inclusive future. How can we apply our talents and resources for the betterment of our communities? The answers could lead us to unexpected and enriching paths.


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