The Rise of Side Hustles: A Look at Singapore’s Emerging Trend
SINGAPORE – As the world grapples with evolving work environments, a new trend is taking root in Singapore: the rise of side hustles. One noteworthy example is Ms. Joey Chan, a 26-year-old business development manager who began offering pet-sitting services to support pet owners during their busy travel or work schedules. By going to clients’ homes for care visits, cleaning, and dog-walking, she has not only developed a small business but has created lasting relationships with her clients.
“I genuinely love what I do,” Ms. Chan explains, highlighting how her service has evolved into more than just a side gig. It’s become a personal mission for her amidst a landscape where such entrepreneurial endeavors are increasingly common. In fact, according to a 2025 report from the Association of Chartered Certified Accountants (ACCA), about 33% of Singaporeans now engage in additional employment beyond their main jobs.
This phenomenon reflects a significant shift in attitudes toward work in the post-pandemic world. The stigma surrounding side jobs is fading, giving way to terms like “hustling,” “polyworking,” or a “portfolio career.” As more millennials and Gen Zers seek not just financial gain but personal fulfillment, the notion of a "slash career" resonates deeply with younger generations.
Many, like Ms. Chan, are successfully juggling these commitments alongside full-time roles. “It can be exhausting,” she admits, “but it brings me joy.” This sentiment is echoed by other individuals venturing into side businesses—like Mr. Tok Wei Cheng and Mr. Jonathan Tan, who founded Acuppa, an online directory for home-based food and beverage businesses, and Ms. Tris Su, who sells matcha lattes from her home. Their stories are interlaced with a common thread: passion fuels persistence.
While young entrepreneurs navigate the challenges of time management, they also often find support from their employers, assuming that work performance remains unaffected. Mr. Jeffrey Li, co-founder of Berru.Co, appreciates employees whose side projects foster skills that benefit their main job. This nurturing atmosphere aligns with the biblical principle found in Colossians 3:23-24: "Whatever you do, work heartily, as for the Lord and not for men, knowing that from the Lord you will receive the inheritance as your reward."
In a world that tirelessly pursues success, the Bible teaches us the value of commitment and integrity in all endeavors. It encourages us to work not only out of obligation but as a response to our purpose. Furthermore, these side hustles can cultivate community, foster creativity, and create moments of connection—virtues that resonate with the essence of Jesus’ teachings.
However, as some side ventures flourish, experts urge caution. Balancing multiple commitments requires discipline and awareness to prevent burnout, particularly in industries that necessitate rest for optimal performance.
Ultimately, the rise of side hustles invites us to reflect on our personal motivations and our willingness to serve others. Are we cultivating our gifts for the benefit of our community?
Takeaway: As we explore our passions and interests outside of traditional employment, let us remember that the drive to pursue our goals aligns with a broader purpose. By honoring our commitments and nurturing our unique talents, we embody the values taught by Jesus. Consider this: How can your passions contribute positively to those around you? Your journey may very well lead to transformative experiences for both you and your community.
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