Sun Broadcasting Revamps 96 K-Rock with New On-Air Lineup in Fort Myers
In an ambitious move reflecting its commitment to enhancing local radio, Sun Broadcasting has revamped its recently acquired station, 96 K-Rock WRXK-FM in Bonita Springs. This strategic change aims to bolster the station’s appeal to listeners while embarking on a new journey of growth and community connection.
The new lineup sees Anthony ‘Roach’ Proffitt stepping in as Assistant Program Director, Music Director, and midday host. His return to Fort Myers marks a significant moment in the station’s development. Proffitt previously made waves in local radio as the Assistant Program Director of Beasley’s alternative station, 99X WJBX, and has an extensive background in the industry, including leadership roles in Knoxville and Fort Walton Beach.
Alongside Proffitt, former midday host Marija Puidak will transition to the afternoons, continuing her co-hosting duties at the CHR station B103.9 WXKB. Puidak’s rise within WRXK has been noteworthy, demonstrating the station’s investment in nurturing talent.
In the mornings, listeners can still enjoy the syndicated show “Dave & Chuck The Freak,” which continues to attract audiences with its lighthearted banter. With former Program Director Jeff Zito retaining his role at Beasley, the station’s leadership is structured to ensure continuity and stability in programming.
With the addition of WRXK-FM to a station cluster that includes Classic Rock 94.5 The Arrow, both stations are strategically diversifying their playlists. While The Arrow will focus on tracks from the 1970s through 1990s, WRXK is sharpening its attention on the hits of the 1990s and 2000s. This distinction can be seen as an effort to better serve diverse listener preferences, much like the way communities are strengthened through varied gifts and talents.
In navigating the ever-evolving landscape of media, it can be enriching to reflect on the biblical principle of stewardship, as portrayed in Matthew 25:14-30. This passage reminds us that we are entrusted with resources to manage wisely and creatively.
As Sun Broadcasting revamps its lineup, it doesn’t merely change programming; it illustrates a deep-seated commitment to the community—one that aims to inspire and uplift its audience. In our own lives, whether in business or personal endeavors, we are invited to explore how we can utilize our gifts in ways that magnify joy and connection.
In closing, let this transformation at 96 K-Rock serve as a gentle reminder of the importance of adaptability and stewardship in our lives. As we embrace change, may we also seek to impact others positively, cultivating spaces where everyone can find encouragement and community.
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