Consistency: The True Currency of Startup Success at Build Up 2025 Forum in Karachi
KARACHI — At the forefront of startup success isn’t merely access to capital, expansive networks, or groundbreaking ideas. Rather, it is consistency that emerged as the defining currency at Build Up 2025, an entrepreneurship forum hosted by Invest2Innovate (i2i) in Karachi. This bold assertion resonated throughout high-impact discussions, illuminating the critical attributes that empower founders in Pakistan’s challenging market environment.
Panel discussions featured insightful exchanges where both founders and investors agreed: persistence, a clear sense of purpose, and disciplined financial behavior are foundational elements keeping startups afloat. Moderated by Qist Bazaar’s Arif Lakhani, the panel "The Art of Selling: Convincing Customers, Partners & Investors" addressed the often emotional and practical exhaustion that early-stage sales entail. Speakers emphasized that rejection—while daunting—is not a dead end, but rather a chapter in a larger story of perseverance.
One standout moment came as Omar bin Ahsan of Haball recounted his journey of meeting potential clients up to 40 times before finally sealing a deal. His story resonated with the wisdom encapsulated in Romans 5:3-4, which states, “Not only that, but we rejoice in our sufferings, knowing that suffering produces endurance, and endurance produces character, and character produces hope.” Ahsan’s experience exemplifies how persistence shapes the character of successful entrepreneurs and builds a foundation of hope.
Panelists stressed that before selling a product, founders must “sell themselves.” Trust-building emerged as a critical factor in an ecosystem where a lack of recognition can hinder acceptance. "You must deliver every promise you make about your product," one speaker pointed out. This echoes the biblical principle found in Matthew 5:37: “Let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’” Integrity in business dealings not only ensures customer acceptance but strengthens the overall reliability of the brand.
Interesting insights were shared as panellists cautioned against the instinct to launch in large retail chains too soon. Entering big supermarkets early can damage margins due to high costs associated with listing fees and promotional expenses. Instead, they advised founders to start small, through local stores and street-level channels, gradually building organic demand.
The discourse also delved into the reality of fundraising. Moderated by Misbah Naqvi of i2i Ventures, the session transitioned from sales to the often-intimidating world of capital acquisition. Here, clarity emerged as a key theme. Founders must articulate the problem they tackle and their solutions succinctly, reminiscent of the clarity offered by Proverbs 16:3: “Commit your work to the Lord, and your plans will be established.” The path to funding requires diligence and transparency, ensuring funds are deployed wisely.
Interestingly, panellist Sharoon Saleem shared a contrasting perspective, suggesting that bootstrapping can cultivate a resilient mindset. This unique viewpoint reflects a broader conversation on the necessity of external funding and the responsibilities it entails. Each panelist agreed that funding is not merely a lifeline but introduces new challenges and expectations.
As discussions wrapped up, the common thread was clear: both sales and fundraising demand rigor and a commitment to learning from setbacks. Ahsan’s advice to assess and understand the reasons for rejection resonated deeply, reinforcing the importance of trust in sales dynamics. In a world where competition is fierce, building trust can be transformative.
In closing, attendees left with not just strategies for navigating the entrepreneurial landscape but also with encouraging wisdom. In a marketplace marked by trials and tribulations, reflecting on James 1:12 can inspire: “Blessed is the man who remains steadfast under trial, for when he has stood the test he will receive the crown of life, which God has promised to those who love him.”
While the path of entrepreneurship may be fraught with challenges, it’s a journey that shapes character and resilience, inviting deeper reflection on faith, commitment, and the ability to adapt. As you engage with your professional journey, consider how persistence, integrity, and trust can lead to profound personal and professional growth.
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